The first ever Sensation took place at the Amsterdam ArenA – home of Ajax football club – and attracted 20,000 clubbers. The following year, Sensation as we know it today was born. As a tribute to his brother Miles, who helped found ID&T before sadly dying in a car accident, Duncan Stutterheim (Sensation Founder) asked Sensation visitors to dress in white, just as people did at Miles’ funeral. Ticket sales doubled from the first year, and eighty percent of the 40,000 attendees dressed-up in white, creating an image so staggering that the dresscode has remained the same ever since.

World-renowned DJ's perform during an eight-hour spectacle of remarkable stage shows, acrobats, actors, state-of-the-art light-shows, lasers and fireworks. Performers dance across the venue and rappel down from the roof, flames shoot from the stage and carnival floats part the crowds.

What began fifteen years ago as a one-off in the Amsterdam ArenA, is now a worldwide phenomenon that takes place in stadiums and arenas around the globe.

Sensation creates a new show every year to dazzle the senses. Committed to innovation and excellence, Sensation has earned the distinction of being The World’s Leading Dance Event. It succeeds in creating an atmosphere of togetherness at even the most mammoth venues. With everyone dressed in white, the crowd is immersed in a tidal wave of unity and euphoria.